Annual campaign, design, and art direction for San Francisco Design Week 2015. San Francisco Design Week is San Francisco's annual international design event, organized by AIGA.
Agency: Character SF
Role: Lead Designer & Art Director
Photography: Tod Tankersley
The concept for San Francisco Design Week 2015 was to represent the complexities of designs that generally go unnoticed. Each letterform represents this duality of complexity and seamlessness — Pairing intricate structure, with seemingly-invisible frontal faces. Photographed throughout San Francisco, and then exhibited at SFDW's Design Hub, we urged viewers to take a second look at the things that we might disregard in passing.