⠀Art Direction and Design

iMac Pro: Creator Series

Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits.

We created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail.

A ManvsMachine project. Working as part of the in-house team at ManvsMachine, I was the lead art director on the project — responsible for art direction & concept development.

Concept, Design & Direction: ManvsMachine
Role: Lead Art Director
Audio: Zelig