⠀Art Direction and Design
Thumbnail_03.jpg

Nike Air Max '18

A ManvsMachine project. Working as part of the in-house team at ManvsMachine, I was responsible for live action art direction, while leading all of the campaign's graphic design elements. 

Concept, Design & Direction: ManvsMachine
Role: Lead Art Director & Graphic Design Lead
Audio: Zelig

For the fourth year running, ManvsMachine teamed up with the Nike Sportswear team to craft their global campaign for Air Max Day.

This year's approach hosts an extensive number of assets, including live action, 3D, illustration, and cell animation. For this campaign, we used overlaid 'windows' of content, to speak to the ever-changing, self-influencing, iterative creative process of Air Max — Referencing visual cues of each re-releases' era, and showcasing the unexpected sources of air-based inspiration that led to these iconic products.

 
171130_SHOT_012_01324-copy.jpg
Bubble_Gum_Shot_V2.jpg
b_180413_161510.jpg
171130_SHOT_013_01377_HFR2_180413_163508.jpg
171201_SHOT_002_01558_HFR1.jpg
171201_SHOT_005_01764_HFR1.jpg
Bubblesuit1.jpg
scontent-lht6-1.cdninstagram.com-856234839826867.jpg