A ManvsMachine project. Working as part of the in-house team at ManvsMachine, I was responsible for live action art direction, while leading all of the campaign's graphic design elements.
Concept, Design & Direction: ManvsMachine
Role: Lead Art Director & Graphic Design Lead
For the fourth year running, ManvsMachine teamed up with the Nike Sportswear team to craft their global campaign for Air Max Day.
This year's approach hosts an extensive number of assets, including live action, 3D, illustration, and cell animation. For this campaign, we used overlaid 'windows' of content, to speak to the ever-changing, self-influencing, iterative creative process of Air Max — Referencing visual cues of each re-releases' era, and showcasing the unexpected sources of air-based inspiration that led to these iconic products.