Celebrating 30 years of Air Max innovation, ManvsMachine worked closely with Nike Brand Design to put together a global campaign for the most revolutionary collection since the ‘OG’ redefined the sneaker industry in ’87.
For this 360° roll-out, we drew inspiration from Air Max’s robust history. Taking reference from the stories, and the sneakers, that make up the iconic brand’s heritage, this year’s campaign was a bold, confident, and eclectic remix of everything Air Max.
A ManvsMachine project. Working as part of the in-house team at ManvsMachine, I was responsible for art direction, graphic design, and typography of the campaign.
Concept, Design & Direction: ManvsMachine
Role: Art Director & Lead Graphic Designer